Priyanka Chopra Guess Brand Campaign - Photo Shoot

Priyanka Chopra has modelled for Guess's new advertising campaign. Guided by Paul Marciano, Creative Director for GUESS, and shot by former Guess collaborator and musician, Bryan Adams, the campaign captures Priyanka’s free-spirited glamour in a collection of signature black and white photographs.

In the campaign, Priyanka portrays a movie star at home in an elegant Mediterranean villa wearing some of the season’s most stand-out dresses.

“Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model,” said Marciano. “Priyanka reminds me of the young Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”

Priyanka says, "For as long as I can remember, Guess has been at the epicenter of fashion for women. I am honored to be face of the Guess brand and this iconic holiday campaign. Guess is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great...and to me, that's what Paul Marciano captured in these pictures and what GUESS is all about."